Rights offering to the foreign markets shall be one of the most acute issues for the Russian book industry. At the moment, Russian publishers poorly use all possible tools and mechanisms for selling copyrights and promoting Russian authors, whereas the digital environment dictates new rules and opens up new opportunities for effective interaction with the foreign partners.
Existing digital platforms "PubMatch" and "IPR License", developed for purchase and sale of rights in the international markets, make it possible to quickly and effectively present the entire palette of published editions for presentation in the foreign markets.
The Conference objectives are to present the main mechanisms and tools for selling rights, both offline and online, to discuss the most promising areas of cooperation and integration into the international literary space.
