Challenge of Museum. Part II

18:30 — 20:30
The Museum of the World Ocean, Peter the Great Peter the Great emb., 1, Kaliningrad

Today, museums are turning into modern spaces, ceasing to be an elite leisure activity. The visitor has a requirement to interact with the exhibits, and not just look at them. Therefore, the use of virtual and augmented realities, artificial intelligence, robotics is becoming a natural part of the life of a museum that exists in the era of digital technology.

How, in an attempt to integrate new technical capabilities, does a museum not forget history and preserve its uniqueness? How to figure out the abundance of information and focus on what will entail positive changes in the life and work of the museum? What communication methods to use to attract a larger audience? How to make a museum an attractive object?

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