City Break: How Millennials “Break” Cities
General Staff Building, Atrium 6/8 Palace sq., St. Petersburg
According to a recent Deloitte study, the new generation of millennial city breakers consider travelling a much more important value than starting a family or buying a home. What material and immaterial aspects of the urban environment and culture are especially attractive for today’s tourists? In what ways must the cultural landscape of our cities and communities adapt to their requirements? What requirements must city services correspond to? What impressions must tourist routes provide?
Alexandra MakarovaCulturologist, coordinator of social & cultural projects, LIFT Project Agency. Russia