Talk Show

Cultural Brand of Russia

10:00 — 11:30
General Staff Building 6/8 Palace sq., St. Petersburg

Culture is one of the main elements forming the image of modern Russia abroad. What is the cultural identity of our country today? What projects of contemporary Russian artists, musicians and directors and what historical subjects are interesting for a foreign spectator?

Europe — Russia — Asia TV link-up is an open dialogue between the cultural figures of Russia and foreign journalists, buyers and curators of museums and galleries.

Issues for discussion:

  • Russia as a cultural brand. What contemporary projects form the cultural identity of the country abroad?
  • Who are they — the key persons of influence in the field of culture on the global stage? How can a young artist get on the pages of an influential publication, the big screen, or a popular blog? How should cultural institutions, producers and event organizers arrange their work with the foreign press?
  • What steps should be taken to unlock the potential of export of Russian creative industries?