Design Code and Visual Wholeness of Cities

20:00 — 21:30

Today more than half of the world population lives in cities. In the next decades, the share of urban residents will only grow. So, creation of a comfortable urban environment becomes the necessary condition for improving social, economic and cultural life of the society.

The shaping of a high-quality urban space would be impossible without preservation and development of its identity and adherence to architectural and artistic standards. Introduction of the design code as a list of rules and recommendations for outdoor advertisements, navigation signs and landscaping elements seeks to create a stylistically uniform, comfortable and safe urban environment.

The abundance of bright signs renders a negative influence on the overall state of the city and creates visual noise that makes it more difficult for city residents to navigate around the city. It also hides architectural elements of buildings from view. The design code will help keep facades beautiful and city landscapes clean, as well as make the city logistics simpler and safer.

What difficulties accompany the introduction of a design code in the city? As we inspire to make the urban environment more uniform, how do we take into account the interests of representatives of the business community? Does the design code foster creation of healthy competition in business? How can city residents and entrepreneurs help in developing the unified design code of the city? Can the design code help regulate the flow of tourists?