Ideas for Museums is a project aimed at the exchange of experience and professional development of employees of Russian museums. Started in 2012 as part of a master’s thesis, over the years the project has gone through stages of development from a small website to a full-fledged system of communication channels. The presentation will analyze the capabilities of digital technology used by the project to preserve and share experiences. The website is a database with a catalog of ideas for the main areas of museum work. The VKontakte community is used as professional media created jointly with community members. Special projects, such as "Biography of Museum Computerization" supported by the Presidential Fund for Cultural Initiatives, use storytelling as a method of preserving professional experience. Each area will be examined in terms of implementation strategies and tools that can be adapted to educational and outreach projects.