Digitization in promotion of cultural events and tourist destinations
St. Petersburg State Academic Capella, White hall 20 Moyka River emb., St. Petersburg
Digitization and digital tools play an increasingly important role in increasing tourist attractiveness of territories. Speakers at the event will provide successful examples and share experience of introducing digital instruments into promotion of tourist destinations and cultural events, will touch upon the issues of personalizing content as a response to external challenges of the environment and the growing number of digital information channels, as well as provide examples of opposite trends: how digital tourism helps popularize reading books, and promote classical culture.
Darya ShamrayProject Manager on Support of Tourism Services Export, Russian Export Center JSC. Russia
Leonardo CorbucciCEO, Rimini and San Marino International Airport Management Company. Italy
Evgeny PankevichChairman, Committee for Tourism Development of the Administration of St. Petersburg. Russia
Alexandra BobretsovaDeveloper of the TourAccelerator Educational Program; Head of the project, INRUonline.com. Russia
Andrey SuleykovMember of the Russian Geographical Society, autor of the mobile guide TopTripTip and of the guidebook series "This is My Land". Russia