Game Industry as the Key for Culture to Reach New Audiences

10:00 — 11:30
State Russian Museum: Marble Palace 5/1 Millionnaya st., St. Petersburg

Today, cultural institutions and startups are looking for new ways to interact with Generation Z, building relationships with the gaming industry, one of the most promising creative economy sectors.

In the new reality, the gaming industry is becoming a solid bridge between modern teenagers and culture. Theatrical productions, classical music concerts, and opera singers' performances are increasingly taking place on video game platforms.

Why does the gaming industry need to engage with cultural institutions, and what are the expectations of the cultural community from such collaborations? Is the video game market ready for this kind of interaction, and does it meet the expectations of young audiences?

These and many other questions will be answered by video game developers, representatives of cultural institutions, and teenagers themselves.