Hype Together: the Era of Cultural Shock

Post-truth, era of hype and new media. The time has come when objective facts are less valid in the eyes of public opinion than appeals to emotions and personal beliefs. Meanwhile, the ideals are now commonly being shaped not by the true works of art but via mass media and social networks. Instagram Stories, for instance, attract a daily audience of more than 300 million people. Popular bloggers earn RUB 1,000,000 per advertising article they publish. Is it the new mainstream or the future of the media industry? What mass media are popular today and what are the interests of the modern viewer/user? How is the content changing, and what is to be done with it? Why is the hype dangerous?