Instruments and Mechanisms of Sponsorship and Partnership of Cultural Projects

16:15 — 17:15
Historical Park "Russia — My History" 131 Krasnoarmeyskaya st., Samara

One of the trends of 2019 in the field of cooperation between cultural institutions and brands is attention to the regions. During the workshop, Evgeniya Maltseva will share her strategy and experience in attracting brands to regional cultural projects.

The criterion for choosing a project for cooperation, methods for evaluating potential sponsorship, proper positioning of a cultural organization for potential sponsors, the basis for negotiating with partners, developing sponsorship integration, and much more. The workshop is based on real cases from Russian and European practice.