Today, the concept of sustainable development that implies the contribution of companies to public interests and culture, as one of their essential traits, is becoming increasingly significant for businesses. How the sponsorship of culture and art in the strategy of companies affects their brand, image, and relations with consumers, creates an environment and space for dialogue, consolidates their leadership and expert standings.
And whether investments in culture and art can be commercially beneficial for a business in the short run. In this respect, it is stimulating to compare the investments in contemporary art with venture capital financing.
