Modern cultural institutions are not just places where visitors are introduced to the arts but also venues for cultural interaction and discussions of social problems. Nowadays, cultural institutions play an increasingly important role in strengthening the creative economy on local and regional levels and enabling greater social cohesion of local communities.
The involvement of locals helps cultural organizations establish a connection with society, increase attendance and expand a sphere of influence. Working with the audience allows museums, libraries, and other cultural establishments to shape their development strategy.
What practices of interaction with the audience are most successful? Is working with the local community important for any cultural establishment? Which way of communication with visitors to choose? Won't the focus on the audience's demands lead to a decrease in the expertise of cultural institutions?
