Museum Hospitality

11:00 — 12:30
Rukavishnikov Mansion, Ballroom Verkhnevolzhskaya emb., 7, Nizhny Novgorod

Museum hospitality is a concept behind which there is a serious work of a professional team. Museums have always thought about the experience of the audience, but in fact, museum hospitality has become relatively recent. Museums are becoming a space of experience and interaction, which requires new competencies from institutions in related areas: service and hospitality, sociology and marketing.

How do museums define the concept of hospitality? Do you need full-fledged departments for working with visitors, or can hospitality be handled by employees from completely different departments? How to create custom routes and visit scenarios?