Plenary Meeting

Role of Culture in Development of Tourism

11:00 — 13:00
St. Petersburg State Academic Capella, White hall 20 Moyka River emb., St. Petersburg

The Strategy of Tourism Development in Russia through 2035 was approved in September of this year. Integration of cultural events in the agenda of tourism business has always been an integral part of the Russian tourism development program and an instrument for promoting our country as a tourist destination to our target audiences abroad.

The participants of the plenary session will discuss the relationship between culture and tourism, as well as the role of cultural codes in promotion strategies. The speakers will talk about the main vectors of positioning the cultural tourism sector, and various experts will provide examples of best practices for inclusion of cultural events in tourist routes.