In our era of an overabundance of information, scientific knowledge still remains in high demand, and breakthroughs in science, as ever, facilitate improvement of the quality of our lives. Today, popular science information is transferred via different channels, such as online education courses, and new Youtube channels. Museum workers also help communicate scientific information to the general public, because any museum today is not only a collection of exhibits but also an open venue for scientific discussions and educational projects.
Popularizing science, just as a creation of a common information space, would be impossible without the development of science communication, which is based on the joint efforts of scientists and society. Specialists who are able to translate scientific knowledge into a language anyone can understand are known as science communicators. Culture communicators should not only spread cultural knowledge but also promote the culture organization as a community of experts.
What is the future of science communication in culture? What goals do science communicators set before themselves in the sphere of culture? How can science communication help museums? Does science communication facilitate exchange of experience and improve the level of qualification of the museum community? Should museums be spending resources on creating their science and information environments? Who should be interacting with museum audiences: tour guides or scientists? Finally, what is the role of museums in the development of science?