The interest of the general public in art is on the rise: exhibitions of classical and modern authors enjoy considerable popularity among very different age and social groups; the number of information messages dedicated to cultural events is growing, the number of theatre-goers is at its peak as well.
What is next? Is there a need to transform the mere quantity of viewers, visitors and readers into some kind of quality, where they will experience meaningful emotions from their contact with works of art? Will the simplified formats of digital communications that popularizing art requires, help this process or be detrimental?
