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Why Do Museums Need Virtual Exhibitions and Digital Halls?

13:00 — 13:20
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Indeed, let’s try to answer the question, "Why do museums need virtual exhibitions and digital halls?" In Russia, about 100 million people aged 12+ have access to the Internet. About 70 million of these people live outside the Central Federal District. About 30% of these people have never left their region of residence. About 97% of these people for various reasons will not be able to visit your museum in the next 8-10 years. The question is answered, isn't it? Digital formats give people who cannot visit the museum the unique opportunity to get acquainted with its collection, learn more about it, and connect with its masterpieces even when the person is thousands of kilometers away. I will tell you how to do it right, what to say and what to show, on the example of digital initiatives of the State Tretyakov Gallery.