How to find “your” sponsor?

Culture 2.0 retreat programme, a special discussion project of the Forum on Technology in Culture, was held in Nizhny Novgorod with the support of the Ministry of Culture of the Russian Federation.

On the threshold of the All-Russian Library Day, Culture 2.0 Open Lectures featured one of the most burning issues: How can library projects attract commercial partners so that both sides are happy with the results? Workshop by the well-known sponsorship expert Evgenia Maltseva (Moscow), a member of the European Sponsorship Association (ESA) and founder of Sponsor Consulting, helped the participants gain new knowledge and experience in systematic work to attract partners and sponsors, integration development and reporting, and to consolidate the obtained knowledge through the detailed analysis of cases.