Her clients have included the Science Museum Group, the Museum of London, Jane Austen's House, the Arts Marketing Association, the Association of Independent Museums, American Library, Norwich Historic Churches Trust, Dundee Science Centre and the Museum of Cambridge.
She works with organisations to identify and understand audiences (both in-person and virtually); entice, engage and connect with audiences; and thereby support organisational resilience, growth and sustainability. She's passionate about championing audiences, and passionate about the impact that effective and meaningful marketing and audience development can have.
Prior to starting out independently, Christina worked as communications manager for a heritage regeneration charity, for a PR agency and in international marketing for a global skincare brand. Her work has won marketing and communications awards and she's a former runner-up in the UK National Freelancer of the Year Awards. Christina is a regular contributor to sector media and events.
Christina is also a co-director of Museum Freelance, an organisation that supports and champions freelancers and consultants working with museums, galleries, heritage sites, archives and libraries in the UK.