Yulia Stonogina

Graduated from the Faculty of Journalism of Moscow State University and continued postgraduate studies there. Defended her thesis on "Business communications in Japan as a national sociocultural phenomenon" at MGIMO in 2015. Specialization: Intercultural communication in business; Creative economy; Japanese-Russian relations.

In the early 1990s worked in journalism, from 1995 to 2011 — in the field of public relations in leadership positions. The client portfolio included such leading Russian companies as Sheremetyevo Airport, MTS, IC Rossiya, MAPEI, MGTS, Moscow Investment Agency, and IDGC of the North-West, Strategic Communications Agency and international - Nemiroff, Hilton Hotels, Monster Worldwide, and ITOCHU.

Since the beginning of the 2000s has repeatedly supported Japanese enterprises and new Japanese brands (Suntory, Daikin, Nikon, Yamaha Music, etc.) that entered the Russian market. In addition, implemented a number of informational and cultural projects in cooperation with the Embassy of Japan in Russia and the Japanese Fund in Moscow.

In the second half of the 2000s focused on research projects in the field of country and regional image, “soft power”, and business as a culture. Including under the auspices of the Japan Foundation in 2010–2011, conducted a study in Japan on the topic of Japanese-Russian business relations. Nowadays carries out lecture, training and consulting work for Japanese and Russian universities, organizations and enterprises.

Laureate and diploma winner of the Silver Archer National Award for Public Relations (2004, 2012 and 2018). In 2010 was awarded the AKOS-RMA Diploma for her contribution to the development of the Russian public relations market.

Published over a hundred articles in Russian, Japanese and European media on topics of public relations, business and marketing, intercultural communication, Japanese culture; articles related to the peculiarities of Japanese communication and Japanese business are in Russian academic journals. Co-author of the books “Russia and Japan: Neighbors in the 21st Century” and “Japanese Society: Changing and Unchanging”. The own monograph “Bushido 5.0 — Business Communication in Japan” was published in 2017.

Since 2011 lives and works in Tokyo, Japan.